Ronald McDonald House BC & Yukon
RMH faced a huge problem, everyone thinks they're funded by the big Golden Arches, when in reality, they’re not.
To mark their 40th anniversary and kick-off the next 40, we took to a category that has no trouble getting big brands, and turned the charity into a football team with a jersey calling out for sponsors.
Recognition:
Marketing Awards 2024 | Merit
Applied Arts 2024